When you’re building your website you will undoubtedly start to pick up on what SEO (search engine optimization) is all about. There are tools and people out there that will tell you how your page will rank in Google and other search engines and if you’re tempted you could spend a lot of money and time trying to get the perfect SEO score.
Well if you are considering it please watch and listen to this brief video from Matt Cutts. In it he talks about different conspiracies that are going around of how to get ranked and then blows them away by painting a very clear picture – the mental model he talks about is simple:
“We want to return really good search results to users so they are happy and they keep coming back” – Matt Cutts 16th April 2014 Continue reading