What type of domain should you use?

New Top Level Domains Available

New Top Level Domains Available

There are many new TLDs (top level domains) available. Traditional ones that have existed for over 20 years, like .com .net and .org are no longer the only ones available to you. You can now register:

  • .solutions
  • .photography
  • .guru
  • .email
  • … and many others

So what type of domain should you use?

Ask yourself this… when was the last time you typed in a domain name into your browser to find a company or service you were looking for? Me, well I would say the only ones I regularly type in are google.com and youtube.com – and occasionally facebook.com.

The reason for this is we’re all so used to just “googling” for whatever we’re looking for, and finding it pretty much straight away. So the need to remember domain names is less important these days.

Google and other search engines (Yahoo and Bing and others) will rank websites based on the content they contain. So when people are searching for information they will be given the best results the search engines can find that will provide that information. Chances are, the information anyone is searching for will be found on multiple sites – so the necessity to narrow it down to one domain name is unnecessary.

The new TLDs will undoubtedly make money for the domain registrars but will they help you get found on the internet? Probably not…

So my recommendation is to register the .com .net and .org – and create good quality content. If it really matters to you, or helps to build your brand eg. PaulSmith.Photography – then go for it. Otherwise concentrate on content – that’ll get you far more visitors than a fancy new expensive domain.

If you want to know how to register a domain name for your personal or business use then please click here to see which registrars I have used and recommend.

I’d love to hear your comments on this – whether you agree or have a different point of view. Please leave them below.

All the best, Mark

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Mark Tait

Click Here to Leave a Comment Below 4 comments
Russell - April 23, 2014

Excellent article. Google has mad it clear content, content, content

    admin - April 23, 2014

    Thank you Russell – you’re correct, content is what will get you ranked, and keep your visitors engaged – not fancy domain names!

    All the best, Mark

Cathy - April 24, 2014

Not sure how much the registrars are making but from user’s perspective .com, .net and .org are those that I can easily understand and remember. I will stick to traditional for the time being. Thanks for sharing.

    admin - April 24, 2014

    Hi Cathy – I think I’ll do the same – I may register a couple, but I suspect it will be a novelty that will earn the domain companies some extra cash!! 🙂

    All the best, Mark


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