SEO – The Mental Model
When you’re building your website you will undoubtedly start to pick up on what SEO (search engine optimization) is all about. There are tools and people out there that will tell you how your page will rank in Google and other search engines and if you’re tempted you could spend a lot of money and time trying to get the perfect SEO score.
Well if you are considering it please watch and listen to this brief video from Matt Cutts. In it he talks about different conspiracies that are going around of how to get ranked and then blows them away by painting a very clear picture – the mental model he talks about is simple:
“We want to return really good search results to users so they are happy and they keep coming back” – Matt Cutts 16th April 2014
It really doesn’t get any clearer. Create content that people want to read that answers a question, or solves a problem for them – if you can do that, they’ll come back at some point in the future. Google will recognise this and begin to rank you.
It may not happen overnight but concentrate on good quality content and not the stats. There is no way to fool the search engines. It’s their business to get people to use them – so they will look at your site and will know if it has a good quality answer to a search someone is making. If it does there’s a good chance your site will be one of the ones returned in the search results.
If you would like to learn more about the real way to create a website, and more importantly create good content for it, I’d recommend reading my review of Wealthy Affiliate. On top of the hundreds of hours of training and videos, you also get 2 free websites to setup whatever kind of site or blog you like.
If you’ve any questions or comments, I’d love to hear them below.
All the best,